On-Page SEO Services To Boost Your Website’s Rankings
On-page SEO services will boost your rankings in search by focusing on hundreds of factors that matter for search engine optimization. If you see many top pages ranking for keywords and it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted, and authoritative sites relevant to the topic you’re writing about.
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing web pages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. To improve your search engine rankings in 2025, you need to acquire backlinks.
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On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog SEO Anomaly treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about. That’s because parts of the URL may appear in the SERPs, informing searchers which pages can be useful for them.
Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).
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Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images search results. Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings.
The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand. Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better. Although it’s considered a “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages’ URLs from now on. They also monitor performance and rankings over time, making suggestions as ranking factors change.
Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created to rank highly in search alone. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.
The best all-around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-Page’s built-in AI detection, you can scan entire websites for AI-written content or use our text scanner to scan individual documents. You’ll get a report predicting the relevancy of the guest post to the target page.
Both aim to improve a website’s visibility and ranking on search engine results pages. However, they focus on different aspects and use unique techniques. No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income. Thus, focus on so-called “money” pages, which sell your goods or services.
- On-page SEO is important because search engines rely on keywords and other on-page SEO elements to determine whether a page matches a user’s search intent.
- Readers are more likely to click on them, and search engines will be able to decipher them easily too.
- Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers.
If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed without losing out on quality, and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches. Many searchers don’t make it past page 1 of SERP, and higher-ranked sites are often seen as more trustworthy and prominent than lower-ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business.
What is On-page SEO?
On-page SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The main aim of on-page SEO is to make a website more visible in Google search results pages (SERPs). On-page SEO includes optimizing both the content and HTML source code of a web page. Good on-page SEO makes a website more relevant to both users and search engine crawlers.
Google uses a complex algorithm to determine the ranking of websites in its search results. Part of this algorithm is based on the quality and quantity of inbound links to a website. Google also looks at the quality of a website’s content, including the use of keywords, metadata, and alt text. The relevance of a website’s content is determined by how well it matches up with the user’s search query. Google takes into account the user experience when determining the ranking of a website. User experience includes things like website speed, mobile-friendliness, and the overall design of the site.
- Content Quality: High-quality, relevant, and original content that meets user intent is crucial. This includes using appropriate keywords naturally throughout the text.
- Title Tags: Each page should have a unique and descriptive title tag that includes relevant keywords, ideally positioned towards the beginning.
- Meta Descriptions: A well-crafted meta description summarizes the page’s content and encourages users to click through from search results. It should also include target keywords.
- Header Tags (H1, H2, H3, etc.): Using header tags helps organize content and indicates the structure of the information. The H1 tag typically contains the main keyword and should be unique to each page.
- URL Structure: Clean, descriptive URLs that include keywords can improve both user experience and search engine understanding.
- Internal Linking: Linking to other relevant pages on your site helps distribute page authority and guides users through your content.
- Image Optimization: Images should be optimized with descriptive file names and alt text to improve accessibility and help search engines understand the content.
- Mobile Friendliness: Ensuring that the website is responsive and performs well on mobile devices is essential, as search engines prioritize mobile-friendly sites.
- Page Load Speed: Faster loading times enhance user experience and can positively impact search rankings.
- User Engagement Metrics: Factors like bounce rate, time on page, and click-through rate can influence rankings, so providing a good user experience is vital.
By focusing on these elements, on-page SEO helps search engines understand the content and relevance of a page, ultimately improving its visibility in search results.