If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1. The better the experience your site provides, the higher your website can rank. Remove or update outdated external links and only link to quality, trusted and authoritative sites relevant to the topic you’re writing about.
That’s why Google takes load times into account when ranking pages in search results, and why we include page speed optimization with our on-page SEO services. When it comes to on-page SEO, keywords play a critical role in improving your online visibility. On-page SEO (also called on-site SEO) is the practice of optimizing webpages to rank higher on search engines. It includes optimizations to visible content and the HTML source code. If you want to improve your search engine rankings in 2025, you need to get backlinks.
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On the other hand, if someone searches the long-tail phrase “buy dog treats for puppies,” you know exactly what they want to find — and that they’re ready to purchase. For example, if someone searches the short-tail term “dog SEO Anomaly treats,” it’s hard to identify exactly what they want to find. Maybe they’re researching the best dog treats for small dogs, or they might want to try a dog treat recipe. Google recommends that you use URLs that immediately tell site visitors what a page is about. That’s because parts of the URL may appear in the SERPs, informing searchers which pages can be useful for them.
Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).
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Use descriptive filenames, alt tags, image sitemaps, and captions to optimize images for SEO. Properly optimized images improve accessibility and user experience and can rank in Google Images search results. Off-page SEO, on the other hand, involves optimizing external factors, such as backlinks and social media presence, to enhance search engine rankings.
The goal is to create a logical hierarchy of headings down your page that both readers and search engines can understand. Title tag optimization allows search engines to see what the main topic is going to be about, within the first few milliseconds of crawling your new page. You can also follow this Google Page Experience checklist to ensure your site delivers the best user experience possible. Schema markup is a type of code you put on your website to help search engines understand your content better. Although it’s considered a “very small” ranking factor, I’d consider it part of your SEO best practices to add your primary keyword to all of your pages URLs from now on. They also monitor performance and rankings over time, making suggestions as ranking factors change.
Your web content should exist to answer searchers’ questions, to guide them through your site, and to help them understand your site’s purpose. Content should not be created for the purpose of ranking highly in search alone. If we put the cart before the horse, we risk falling into the trap of low-value content tactics.
The best all around plan features up to 150 Stealth AI articles and the full On-Page optimization suite. While most tools will tell you what the competition is doing… Control how much AI content you want on your site and validate articles before you post them. You’ll be able to control the quantity of AI content on your website and check the validity of documents before publishing them. With On-page’s built in AI detection, you can scan entire websites for AI written content or use our text scanner to scan individual documents. You’ll get a report predicting the relevancy of the guest post to the target page.
Both aim to improve a website’s visibility and ranking on search engine results pages. However, they focus on different aspects and use unique techniques. No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income. Thus, focus on so-called “money” pages, which sell your goods or services.
- On-page SEO is important because search engines rely on keywords and other on-page SEO elements to determine whether a page matches a user’s search intent.
- Readers are more likely to click on them, and search engines will be able to decipher them easily too.
- Using ALT tags on images improves site accessibility and is viewed positively by search engine crawlers.
If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files where possible to aid load speed without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO can also connect you with customers in your area by surfacing your website in local search results, adding another visibility boost to your business.