Enhance Your Facebook Page Ranking
To improve your Facebook page ranking on Google, focus on optimizing your page with relevant keywords, creating engaging content, and building a strong online presence through backlinks and consistent engagement. You can also see the estimated amount of traffic you’re getting from that AI Overview. AI overviews are more dynamic than traditional search results. If you can check off each of those items, you’re ready to submit your URL to Google and have them re-index. However, before you do, use this final quality checklist to ensure you’ve got everything in place. Join professional networks, create case studies, collect client testimonials, and get relevant certifications for your industry.
All in all, on-page optimization is one of the easiest ways to boost your rankings. It’s unreasonable to assume that you will pull top rank in Google for every keyword relating to your industry. Your goal should be to secure high organic rankings for your most desired keywords.
Pick the Easy Keywords for Facebook Page Ranking
Although you don’t just want to sit and wait for links, you need to go out and get involved socially with others in your niche. Quote their content, share with them, and then they will likely reciprocate (with a link) at some point. Use the keyword in the title and naturally throughout the post. The Page Authority column also shows very authoritative results. Again, I like results under 30 if possible.
How Your Online Reviews Influence Click-Through Rates, Traffic, & Sales
For a more comprehensive view of SEO performance, connect your Google Search Console and Google Analytics accounts to Semrush’s Organic Traffic Insights tool. Improving your sitewide SEO can help multiple pages rank on Google’s first page. It takes all of your pages into consideration when ranking your site. Compare your backlinks with competitor pages using the “Add competitor” feature.
Comments on “How to Rank Higher on Google in 2025 (14 Steps)”
- Many of us become so fixated on optimizing content for Google that we forget what the ultimate goal is – to reach a highly targeted set of humans.
- Remember, the goal is to align your content with what your audience and Google seek.
- Also, access more Google Form options by clicking on the three-dot menu icon on the right-hand side to select “Limit to one response per column” from the drop-down menu.
- Site visitors may appreciate more effort to make it clearer who is behind the site.
- And calculate a personal keyword difficulty (PKD% %) score for each one.
Your keyword strategy is at the heart of ranking well on the Google SERP. Ranking well doesn’t mean very much if you’re ranking for the wrong keywords. If you want to get smart about things, you can also link to guest posts you’ve had published in your newer guest posts.
When you start collecting responses, you can view them by clicking on the “Response” tab. This will show you a Summary of all the responses that have been submitted. You can click on the “Individual” button to view a specific response in more detail. Our respondents will be able to rank each of these seasons according to their preferences, helping us understand which seasons are the most and least popular. Also, access more Google Form options by clicking on the three-dot menu icon on the right-hand side to select “Limit to one response per column” from the drop-down menu.
You must follow their E-E-A-T guidelines to rank better on Google and deliver valuable, accurate, and well-researched content. At the top of the funnel, users might explore “how-to” articles to solve a problem or learn about a topic. Keywords like “what is,” “how to,” or “benefits of” are common here. You’re going to discover the keyword search intent behind the queries.
Next, optimize your content for readability and user experience. Ensure your content is well-structured with clear headings and subheadings, bullet points, and paragraphs. Refer to our dedicated tutorial on keyword research to identify the keywords using the techniques and strategies, and increase your online presence. Keywords are the terms and phrases that audiences enter into search engines when looking for information, products, or services.
This is often done through social means (Facebook, Twitter, LinkedIn, etc). So, yes, social metrics are important – but for beginners, the focus should be on quality planning, excellent article writing, and generally networking in your industry. Facebook, Twitter, etc mentions can sometimes be as powerful or more powerful than incoming links. However, you are correct – there is no need, and it can actually hurt you to mention your keyword too often. I’m just starting to get serious about SEO – I’ve been releasing articles over the past 3-4 months. Are you using the main keyword or more of an LSI keyword in the headers, if you are using them?
7 Ways to optimize your Facebook fan page SEO right now
1. Choose the best name for your Facebook fan page
This may sound like a no-brainer. However, it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.
There is always the temptation to stuff your fan page name with tons of keywords, like “Bob’s Bakery – Muffins, Bagels, Cookies, Breads – Catering & Events.” In actuality, having a name like this can hurt your viral growth rate inside Facebook. If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. People can even hide your updates from their news feed – imagine the horror!
Don’t be too generic either, though. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.
Free Tip: The first word in your fan page title is given the most weight (importance) by Google.
2. Create a custom fan page vanity URL
After your fan page has 25 Likes, Facebook gives you the ability to create a unique URL (or usernames as Facebook calls them) for the page. Because URLs are heavily weighted by search engines, your fan page URL must reflect an aspect of your business.
If, by some misalignment in the stars, you find that another fan page has claimed your business’s name already, make sure to include what your business is about in the URL.
You can check out some different username options Facebook offers before selecting one for your fan page.
3. Use keywords in strategic locations on your fan page
Just like traditional websites, keyword optimization is the most fundamental form of on-site SEO. The most important pieces to pay attention to are the About section, Mission, and Company Description, since these areas are pulled from your fan page as SEO elements.
Here is an example of how a search engine would index your page:
SEO Title = Your fan page name
Meta Description = Fan page name + the About section of your page
H1 = Your fan page name
To optimize your page for local searches, it is very important to include your Address, City, State, and Zip. For product-related searches, the Company Overview, Mission, and Products fields should be filled in with your appropriate information.
Free Tip: Just like your website’s metadata, you may want to consider using a brief, 140-character description for your fan page so your whole message displays in the search engine’s snippet.
4. Include your phone number and address
As surprising as it sounds, there are a good amount of businesses out there that don’t include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.
In addition, Google places higher importance on pages with specific information like your business’s phone number and address. So, pages that include this type of data can effectively increase your brand’s overall SEO.
5. Backlink to your fan page on existing channels
The more inbound links to your page, the more authoritative your page is according to Google, and you will be ranked higher. That is why it is very important to bloggers when they have their content linked to from other websites, blogs, etc.
This same principle applies to your Facebook fan page. So, where it is appropriate, include a link to your fan page from your other digital channels, like your website, blog, and Twitter profile.
6. Optimize Facebook fan page status updates
When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to “Write something…” since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.
Free Tip: Just like your fan page’s name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.
7. SEO for Facebook Notes
Facebook Notes is something that is very under-utilized. When used appropriately, Facebook Notes can provide your fan page with an effective way of increasing your overall SEO. The SEO elements pulled in from Facebook Notes are:
SEO Title = the title of your note
Metadata = Your fan page name wrote a note titled, your note’s title
Facebook Notes gives your page the ability to create multiple “pages” underneath the main fan page. Notes are also a good way to expand on special offers or events that your business is hosting, and have them indexed in search engines.
Bottom line for Facebook fan page SEO
Don’t forget that the overarching objective of Facebook SEO is to add to the value of your overall brand. It is important to pay attention to the comparison between raw traffic and engagement level.
While using the methods above can help boost your SERP ranking, the most crucial part is that it coincides with an awesome product and incredible engagement to grow ur page ranking