While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis.
- Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance.
- Look for patterns in their backlinks, such as specific websites or types of content that frequently link back to them.
- This approach sets the stage for a thorough analysis of your entire site.
- That means all of your backlinks—the links to your website from another one—are someone else’s external links.
- Your business can then decide if you want to fix these issues in-house or leverage your WebFX team.
Step #4: Maximize Your Internal Links
Since audits are something you do regularly, keeping track of your most important metrics will help you understand the results of the changes you make over time. Next, consider what type of content could be valuable for others to link to. Typical examples include case studies, statistics, and original research. You can use this information to create more content focused on easy-to-grow plants and drive more traffic to your site.
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Just watch for patterns that suggest manipulative link building or potential spam that SEO Anomaly could trigger a Google penalty. A healthy profile should have mostly branded and generic anchors, which shows that the links have been acquired naturally. If you see an excessive number of keyword-rich anchors, that’s a red flag that could trigger Google penalties.
How to speed up your site:
Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details. When the audit is done, you’ll get to a dashboard that displays your “Site Health” score. Work with a developer to resolve major issues causing delays.
Sometimes, you don’t have the time but still feel the need to work on your site. In this case, you could do a simpler, quicker health check and evaluate specific regions of your site to see if these perform well. Such a minimal SEO audit is a streamlined version of a full website audit to find and fix critical performance issues. You need to collect the right information about your website using SEO audit tools, understand how to diagnose issues and prioritize fixes. By tracking your keywords rankings, you can monitor whether the changes you make based on this SEO audit are working. Whether or not Google uses user experience (UX) signals (like clicks) in its rankings algorithms has long been a topic of discussion in the world of SEO.
If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection. All the H1 problems picked up by our audit were related to this issue, so this didn’t take too much time to fix. In our case, this returned 1,128 images which were missing alt text. This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to. If you don’t want to manually go into each post and edit, you’ll need WP Sheet Editor’s media add on (or an equivalent alternative).