How to Design a Product Label

How To Design a Product Label | The Ultimate Guide

Reading Time: 9 minutes
5/5 - (173 votes)

How to Design a Product Label: Step-by-Step Guide 

About Product Label Design

Creating an eye-catching Product Label Design is a practical business necessity in this competitive business world. A label is the first impression customers see when looking at your product. Product label design can be its own kind of advertising to send the right message and of course, the quality of a product label design will be enough to sell that product. Creative label design combined with color, font, and artwork must serve the purpose of informing the prospective buyer about their purchase.

Your product may be great, but if it’s only sitting on the shelf and doesn’t grab the attention of those customers passing by, it doesn’t serve the purpose. When done it right, an excellent product label design influences the buyer’s decision and the branding of the company behind it. Your product label design is what pushes your brand’s values through the product and onto the customer. Definitely, such a product label contributes to a company’s efforts in building a trustworthy brand identity.

As you can see, there are plenty of quality products lined up on a shopping store shelf for retail. But, If your product label design is attractive and unique, it will draw the attention of potential customers instantly to your product and even undecided customers may also think of buying based on its memorable label. An impressive and eye-catching product label design makes your product stand out from the other competing products and makes your brand memorable in the customers’ minds. All in all, Product Labels must accomplish the main task of standing out from the competition and evoking the product’s unique qualities in keeping with the company’s brand identity. Enjoy reading How To Design a Product Label from Start to finish.

Key Elements for Product Label Design

How To Design a Product Label | The Ultimate Guide
Image credit to its respective owners (Educational Purpose)

01. Packaging Dimensions – Product Label Design

The size, shape, and type of packaging for your product will definitely determine your product label design too. For instance, a small Ayurvedic Oil bottle needs a much smaller label design and It has to look better and stand out on that tiny surface. As long as you know the packaging dimensions, the designer can creatively determine the required label dimensions that will perfectly fit. So, when you are designing a product label, keep it in your mind that, the product packaging is critically important.

02. Logo and Branding – Product Label Design

A logo represents the overall business’s identity through a unique symbol and a product label design has no substitute for a logo. It is critically important to keep ready your company Logo and brand identity earlier which includes considerations like brand colors and fonts. Always make sure your logo is prominently placed in your label design which clearly reflects your brand

03. Product Description – Product Label Design

The product description gives information about the product. The details included in the label design will depend on your product. For example, something Ayurvedic oil may include how to apply, ingredients and side effects, etc. Dietary products will include nutritional information. It is important to have drafted this up beforehand so that you will know exactly how much space to set aside.

04. Nutritional facts – Product Label Design

Nutritional facts will clearly display their quantities in table form or other forms.

05. Certifications – Product Label Design

Some product types will need specific icons that communicate some important information.

06. Barcode – Product Label Design

Product Labels for retail should include a barcode. This is necessary because barcodes are used as a supply chain element to ensure a product can be tracked along each stage of the sale.

Types of Product Labels | How to Design a Product Label

Product Label Design
Image credit to its respective owners (Educational Purpose)

01. Front label

The front label usually consists of a product name, logo, tagline, decorative imagery, and supporting information. Because this part of the label is meant to generate immediate interest, the amount of writing is generally kept to a minimum and well-designed.

02. Back label

The back label usually consists of an extended product description such as ingredients, barcode, certification, etc.

03. Lid label

A small container such as a tin for cosmetic products may have a product label on the top of the lid and it will function the same as the front-label design.

04. Quality seal

Some of the products will include a seal over the lid. The main purpose of this is to warn customers if the seal has been removed not to purchase the product.

Best Graphic Design Books For You

01. Graphic Design For Everyone

02. Graphic Design Thinking: Beyond Brainstorming

03. Creating a Brand Identity: A Guide for Designers

How to Design a Product Label12 Unique Tips

Your product label design may be highly useful to your potential customers, but that is not enough to sell the product in this competitive market. Many surveys have highlighted the importance of product label designs from customers’ points of view. According to a study carried out 70% of consumers make their purchase decisions right in a shopping store.

Here Are 12 Unique Tips For How to Design a Product Label.

Here’s How to Design a Product Label, Step-by-Step.

  1. Know Your Market
  2. Measure Your Container for Correct Label Size
  3. Use Guides/Rulers To Line Up Your Artwork
  4. ALWAYS Design the Label In CMYK (Not RGB)
  5. Choose Colors That Identify With Your Brand
  6. Use High-Quality Images
  7. Make Your Text Readable
  8. Look Out For Typographic Pairing
  9. Maintain Originality
  10. Make Sure The Logo Design is Prominent
  11. Don’t Overcrowd Your Design. Keep It Simple
  12. Focus On The Print Quality

01 Know Your MarketHow to Design a Product Label

Before planning your label design, it’s essential to know to who you are marketing your product. Are you selling to schoolchildren? Are you selling products to teenagers? Are you selling to women in their 30s to 50s? Firstly you need to find out who the target customers of the product are – their age, gender, values, education, etc. This information is vital that will help inform your design decisions. Good design speaks to the audience, so when you understand your audience, you can start researching what they like or their personal preferences.

02 Measure Your Container for Correct Label Size

No matter what kind of container/packaging you’re applying your product labels to, it’s very important that you figure out the correct label size for your custom label designs before you start the design process. The design relies heavily on the size of your product label for the packaging of the product. Most of the time when there are multiple labels required, the front face has just the logo and the brand name of the product. The rest of the information is dumped at the back.

03 Use Guides/Rulers To Line Up Your Artwork

There is no room for guesswork in the custom product label design process. The process of designing is time-consuming and expensive, so the more you can avoid basic mistakes. For better product label design always use guides/rulers to line up your artwork

04 ALWAYS Design the Label In CMYK (Not RGB)

Most commercial print presses print labels using a four-color process known as CMYK—that’s cyan, magenta, yellow, and black. But, most design applications like Adobe Photoshop are set to the RGB color mode by default. This is because these applications are mainly focused to create designs on electronic screens.

05 Choose Colors That Identify With Your Brand

Choosing the ideal colours for your brand is one of the most important steps of designing a perfect product label. It is very important to use contrast in your graphic design projects with colors or fonts which grab the viewer’s attention and entice them to pick up the product. Did you ever know that colors affect your customers’ impression of your product? This is called color psychology and it is very important. Whatever colors you select for your designs will say a lot about your brand.

Color emotion guide below shares different colors and the respective feelings they invoke:

  • Yellow: Optimism, clarity, warmth
  • Orange: Friendly, cheerful, confidence
  • Blue: Trust, dependability, strength
  • Purple: Creative, imaginative, wise
  • Red: Excitement, youthful, bold
  • Green: Peaceful, growth, health
  • Gray: Balance, neutral, calm

In Customers’ psychology, bright color is a wiser choice as it gives them a sense of confidence. The color shades should be in sync with the brand’s existing visual style.

06 Use High-Quality ImagesHow to Design a Product Label

Image quality is important when you’re designing a perfect product label. For example, the logo might be great, the color scheme striking, and the tagline persuasive, but if the images are low-quality, the product gets downgraded by the customer within seconds. Thus, the quality of your images will have a powerful influence on the effectiveness of your product label. As a general rule, you should not use any images taken from the internet. No JPEGs, because they don’t print well. No PNGs that are low-resolution. Instead, opt for a minimum of 300DPI  and use vector images wherever possible.

07 Make Your Text ReadableHow to Design a Product Label

Even the best product label design won’t be effective if your customers can’t read and it is arguably the most important element of any graphic design project including product labels. The text on your label design is not only there to provide information but also to establish brand identity. It contributes to your product label’s overall look. One of the most common issues in product label design is the text’s legibility. There are multiple factors that make a label design hard to read:

  • Font style: Sometimes, a fancy font can be illegible. For example, fonts in cursive or handwritten styles can be hard to make out, especially when printed too small. It may be your favorite font, but if others have a hard time reading your text, it’s best to do away with it for now and pick a simpler font instead.
  • Font color: An orange-colored font against a red background or a blue-colored font against a purple background can make your text unreadable. When selecting the best colors for your text, make sure its color matches the background so it’s easier to read.
  • Font size: Take note of your label sizes and adjust your font sizes accordingly. You don’t want to print out large labels with tiny fonts.

Carefully select your text’s style, color, and size for a great design that attracts customers.

08 Look Out For Typographic Pairing

Customers can easily recognize the pieces of information with the help of contrast and are suggested to use of the same font if there’s a need for continuity between information. Always make sure to use fonts that reflect the nature of the product and the typeface doesn’t become too cursive which leads to lose of readability. The font size should be appropriate so that customers can read the label from a distance clearly. The text font size should be above 6 points font and for the other relevant information,10 points font size and up can be used.

09 Maintain OriginalityHow to Design a Product Label

Always make sure that your product label design looks unique and original. By researching your competitors’ label designs, try to get the best design that stands out. Keep in mind, do not put anything on the design, which is not related to the product just for the design to look better. Also, the barcode is an essential element, It helps to gain a sense of authenticity.

10 Make Sure The Logo Design is Prominent

One of the key marketing priorities with custom product label design is to let customers know who you are and what your product is. That is why the logo design should be prominent throughout the design.

11 Don’t Overcrowd Your Design. Keep It Simple

It is really important to avoid overcrowding your label design with too many images and too much text. A busy product label can lead to confusion, annoyance, and eventual dismissal of your product as a potential purchase. So, while the product and brand name should be the key priorities, along with taglines and any information that persuades the customer to purchase, make sure to keep the rest of your text and graphics as minimal as possible.

12 Focus On The Print QualityHow to Design a Product Label

This is the last but definitely not the least point to consider, get a good-quality print of the label. Try and enhance the visual presentation of the product with high-quality materials to ensure a good first impression. Consider these vital tips when thinking of creating a memorable product label design. 

Affiliate Disclosure: As an Amazon Associate I earn from qualifying purchases. This blog post may contain other affiliate links as well by which I earn commissions at no extra cost to you. 

DMCA Disclaimer:  All Trademarks, Product Names, and Company Names or Logos appearing on this website are the property of their respective owners. Some of the visual content used in this website is copyrighted and credit goes to its respectful owners. ( Educational Purposes ). Most of the content and information on this website is primarily for informational and educational purposes only. We try to link back to original sources whenever possible. If you own the rights to any of the images and do not wish them to appear on sagraphicslk.com, please contact us and they will be promptly removed. We believe in providing proper attribution to the original author, artist, or photographer whenever possible.

Copyright Disclaimer: Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.

For More Blog Posts Please Visit: www.sagraphicslk.com

Thank You For Visiting Our Site. We hope you like our post, Share your thoughts with us in the comment section below.

168 thoughts on “How To Design a Product Label | The Ultimate Guide”

  1. Good day very nice web site!! Man .. Beautiful .. Amazing .. I’ll bookmark your website and take the feeds additionally? I am happy to search out a lot of useful info here within the post, we want work out more strategies on this regard, thank you for sharing. . . . . .

  2. Hello I am so excited I found your site, I really found you by accident, while I was searching on Bing for something else, Regardless I am here now and would just like to say kudos for a fantastic post and a all round exciting blog (I also love the theme/design), I don’t have time to read it all at the minute but I have book-marked it and also added your RSS feeds, so when I have time I will be back to read a great deal more, Please do keep up the superb work.

  3. Sweet blog! I found it while searching on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Thank you

  4. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100% certain. Any tips or advice would be greatly appreciated. Many thanks

  5. Can I just say what a relief to discover someone who actually knows what they’re discussing online. You certainly know how to bring an issue to light and make it important. More and more people should check this out and understand this side of your story. I was surprised you aren’t more popular given that you surely possess the gift.

  6. You can definitely see your expertise in the article you write. The sector hopes for even more passionate writers like you who are not afraid to say how they believe. Always follow your heart.

  7. Thanks for one’s marvelous posting! I quite enjoyed reading it, you are a great author.I will make sure to bookmark your blog and definitely will come back someday. I want to encourage yourself to continue your great posts, have a nice evening!

  8. This design is steller! You obviously know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  9. I’m really impressed along with your writing abilities and also with the structure on your blog. Is that this a paid topic or did you modify it yourself? Either way keep up the excellent quality writing, it is rare to look a nice blog like this one nowadays..

  10. Thank you, I have just been searching for info about this subject for ages and yours is the greatest I have discovered till now. But, what in regards to the bottom line? Are you certain about the supply?

  11. Wow, awesome blog structure! How lengthy have you been blogging for? you make blogging glance easy. The overall look of your website is fantastic, let alone the content material!

  12. Hi! I could have sworn I’ve been to your blog before but after going through many of the posts I realized it’s new to me. Regardless, I’m definitely happy I found it and I’ll be book-marking it and checking back often!

  13. Heya i am for the first time here. I came across this board and I find It really useful & it helped me out much. I hope to give something back and help others like you helped me.

  14. Hi! I could have sworn I’ve been to this website before but after reading through some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and checking back frequently!

  15. I’m not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back in the future. Cheers

  16. Hello! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the great work!

  17. Hi, I do believe this is an excellent web site.

    I stumbledupon it 😉 I’m going to revisit yet again since
    i have book-marked it. Money and freedom is the best
    way to change, may you be rich and continue to guide others.

  18. You’re so awesome! I do not think I have read through anything like
    that before. So nice to find somebody with some original thoughts on this topic.
    Really.. many thanks for starting this up. This site is something that is needed on the internet, someone with a little originality!

  19. Next time I read a blog, Hopefully it wont fail me as much as this one. After all, Yes, it was my choice to read through, however I genuinely thought youd have something useful to talk about. All I hear is a bunch of moaning about something you could fix if you werent too busy looking for attention.

  20. Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear. She never wants to go back! LoL I know this is entirely off topic but I had to tell someone!

  21. I loved as much as you’ll receive carried out right here. The sketch is attractive, your authored material stylish. nonetheless, you command get got an nervousness over that you wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly a lot often inside case you shield this hike.

  22. Excellent goods from you, man. I’ve understand your stuff previous to and you’re just extremely excellent. I really like what you have acquired here, really like what you’re stating and the way in which you say it. You make it entertaining and you still take care of to keep it smart. I can not wait to read far more from you. This is really a tremendous web site.

  23. It’s perfect time to make some plans for the future and it’s time to be happy. I’ve read this post and if I could I desire to suggest you few interesting things or advice. Perhaps you can write next articles referring to this article. I want to read more things about it!

  24. I’ve been surfing online more than three hours today, yet I never found any interesting article like yours. It is pretty worth enough for me. In my view, if all web owners and bloggers made good content as you did, the web will be a lot more useful than ever before.

  25. I like the valuable info you provide in your articles. I will bookmark your blog and check again here frequently. I am quite certain I?ll learn lots of new stuff right here! Best of luck for the next!

  26. Hello There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and return to read more of your useful info. Thanks for the post. I?ll definitely comeback.

  27. Simply desire to say your article is as astounding. The clearness in your post is simply cool and i can assume you are an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the rewarding work.

  28. Wow! This could be one particular of the most beneficial blogs We’ve ever arrive across on this subject. Actually Great. I am also an expert in this topic so I can understand your hard work.

  29. I want to show my thanks to you just for rescuing me from this particular predicament. After scouting throughout the the net and getting ways which were not pleasant, I figured my life was done. Living without the approaches to the difficulties you have solved by means of your write-up is a critical case, as well as ones that might have adversely damaged my entire career if I hadn’t discovered your site. That knowledge and kindness in taking care of the whole thing was excellent. I’m not sure what I would have done if I had not come across such a point like this. It’s possible to at this time relish my future. Thanks a lot very much for this expert and sensible guide. I will not think twice to refer your web sites to anybody who desires direction on this problem.

  30. You actually make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I’m looking forward for your next post, I’ll try to get the hang of it!

  31. That is the correct weblog for anybody who wants to find out about this topic. You notice a lot its nearly exhausting to argue with you (not that I actually would need?HaHa). You definitely put a new spin on a subject thats been written about for years. Nice stuff, just nice!

  32. I loved as much as you will receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an nervousness over that you wish be delivering the following. unwell unquestionably come further formerly again since exactly the same nearly a lot often inside case you shield this increase.

  33. I will right away grab your rss feed as I can’t find your email subscription link or e-newsletter service. Do you have any? Please let me know in order that I could subscribe. Thanks.

  34. Great paintings! This is the kind of info that are supposed to be shared across the web. Disgrace on the seek engines for no longer positioning this post higher! Come on over and talk over with my web site . Thank you =)

  35. I was just searching for this information for a while. After 6 hours of continuous Googleing, at last I got it in your web site. I wonder what is the lack of Google strategy that do not rank this type of informative web sites in top of the list. Normally the top websites are full of garbage.

  36. I wish to show some appreciation to this writer just for rescuing me from this particular challenge. Just after surfing throughout the search engines and seeing strategies which are not productive, I believed my life was over. Being alive without the presence of solutions to the issues you have fixed through this short article is a crucial case, as well as the ones which could have badly affected my career if I had not discovered your blog. Your actual knowledge and kindness in touching all the things was valuable. I’m not sure what I would’ve done if I had not come across such a thing like this. I’m able to now look ahead to my future. Thanks a lot very much for the impressive and result oriented help. I will not be reluctant to suggest the website to any person who needs direction on this area.

  37. Thanks for your publication. I also believe laptop computers are becoming more and more popular right now, and now are often the only form of computer used in a household. The reason being at the same time they are becoming more and more inexpensive, their computing power is growing to the point where they can be as strong as desktop computers out of just a few years ago.

Leave a Comment

Your email address will not be published. Required fields are marked *

SA Graphics Official